Today, the travel industry is undergoing significant changes directly related to demographic trends in society, especially in Europe.
These demographic trends are none other than el crecimiento de la población Silver Plus (personas de 55 años en adelante)which in turn has brought with it new and interesting tourism concepts: el turismo Silver Plus y el turista Silver Plus.
Anyone working in the tourism industry should be up to date with these new trends, as it is believed that they will be transforming the tourism and real estate marketfor at least the next 30 years.
Qué es el turismo Silver Plus
Antes de hablar sobre el turista Silver Plus, es preciso definir qué es el turismo Silver Plus. Según Antunes (2012), el turismo Silver Plus se puede definir como “la práctica de actividades y experiencias por parte de personas mayores de 55 años, fuera de su vida cotidiana, sin hijos a su cargo y por un período mínimo de 24 horas y por tiempo indefinido”.
El turista Silver Plus
The main characteristic that defines a turista Silver Plus es su edad, esto es lo que lo diferencia de los demás turistas. En este sentido, un turista Silver Plus para algunos autores es aquel que tiene más de 65 años de edad, para otros es el que tiene de 55 años en adelante.
The “Silver Plus” category is often divided into two subgroups: younger seniors aged 55 to 64 and older seniors aged 65 and over.
Perfil del turista Silver Plus
En la actualidad, los turistas Silver Plus characterized by being cultured people, with an adventurous spirit, in better physical and mental condition and, therefore, very willing to travel. In addition, this tourist is more integrated with technology, for example, according to a Promotur statistic from 2017, los turistas Silver Plus reservaron su alojamiento y vuelo a través de páginas web.
Los turistas Silver Plus cuando se trata de viajar están buscando un destino que les ayude a mantener su bienestar físico, mental y social, así como aumentar su enriquecimiento personal, de tal forma que puedan afrontar de la mejor manera los desafíos de su vejez (como es el caso de la soledad).
Also, one of the main reasons why the elderly travel is to enjoy their vacations or retirement.They also visit their relatives, relax and get away from the routine.
Servicios que el turista Silver Plus procura
Something that every owner or investor in Seniors Resorts, es el hecho de que hay determinados servicios que los turistas Silver Plus consideran muy importantes a la hora de elegir un alojamiento.
These services are: safe medical care, direct and comfortable transportation, secure accommodation, food suited to their needs, means of communication, trained staff to assist them, as well as a wide range of recreational activities..
Las actividades que más demandan los turistas Silver Plus son todas aquellas relacionadas con la recreación, el descanso, la cultura y la religión.
Turista Silver Plus europeo
Now, in terms of the al turista Silver Plus europeoit has been seen that there is a high propensity to travel abroad from countries such as Belgium, Germany, United Kingdom, Luxembourg, Denmark, Netherlands and Austria, while countries such as Spain, Italy, Greece and Portugal have a low propensity to travel abroad.
Another very important aspect to consider, especially for the owner and investor in the senior resort sector,is that there is a una disposición por parte de los países del norte de Europa a viajar a países de la costa del mar mediterráneo y Canarias, entre los cuales se destaca España.
Por otro lado, los países emisores, de turismo Silver Plus, que más se destacan en Europa son Alemania y Reino Unido.
The senior resort concept
Finally, we have the concept of senior resort.This term refers to a tourist-residential complex designed specifically for people over 65 years of age. Senior resorts are made up of individual dwellings that may be apartments, villas, bungalows, farmhouses or chalets. They generally consist of 1 or 2 bedrooms.
These homes are built near or around one or more central buildings that provide medical, restaurant, recreation and security services for the elderly.
Most of these complexes are equipped with special sports facilities and green areas for the elderly to enjoy.
The senior resort operates as a vacation facility or as a recovery center for a defined period of time.
Para obtener más información respecto al turismo Silver Plus y a los alojamientos destinados para este público, no dudes en comunicarte con nosotros. En IHCS somos especialistas en el mercado turístico y hotelero.
